Prof Dr. Walter Otto Ötsch

Philosophical background and social applications of the Social Panorama Model

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Presentation description:

Lucas Derks' realization that many social phenomena are represented in a landscape has a theoretical depth (1 and 2) and many applications to politics and society (3).

  1. For Lucas derks the concept of image is central. Images have played an important role in the history of philosophy, every philosophical direction has its own concept of image. The lecture will give some examples and try to establish a relation to the approach of Derks.
  2. Derks is based on the ability of humans to imagine images, to produce images (and pictures) and to understand them. He applies this ability to people of all times and cultures. In this sense his approach rests on an anthropological foundation.
  3. Within this broad framework, the concept of personification developed by Lucas Derks can be related to many socially and societally relevant concepts, such as the idea of a nation, of „the people" or of "the market". Historical examples are given. Finally, the image of the market is discussed. It describes a process that is presented in discourse as superior to us and to which we would have to submit. This idea can be understood as a special case of a spiritual panorama according to Derks. The image of the market is of great importance for an understanding of the current society and its problems, for example the ecological crisis.


Walter Ötsch is NLP trainer, he wrote a lexicon of NLP (in German). He is also an economist and was formerly employed at the Johannes Kepler University Linz, where he established and headed the Institute for the Comprehensive Analysis of the Economy (ICAE). Since 2015 he has been professor of economics and cultural history at the Cusanus Hochschule für Gesellschaftsgestaltung in Bernkastel-Kues (on the Moselle). His areas of expertise are the cultural history of economic theory and questions of political communication. Books: "Populismus für Anfänger. Anleitung zur Volksverführung“  ( "Populism for beginners. Instructions for seducing the people“) (2017), "Mythos Markt. Mythos Neoklassik. Das Elend des Marktfundamentalismus" (Myth of the Market. Myth of Neoclassic Theory. The Misery of Market Fundamentalism“) (2019) and "Imagination und Bildlichkeit der Wirtschaft. Zur Geschichte und Aktualität imaginativer Fähigkeiten in der Ökonomie" ("Imagination and Imagery of the Economy. On the History and Actuality of Imaginative Skills in Economics“) (as editor, amongst others) (2020).

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